Childhood best friends Daniel Holzman and Michael Chernow dreamed of opening their first restaurant when they were delivery boys working together on the Upper East Side. Years later, in 2010, the dream was realized when they were looking to share a more accessible culinary concept with their fellow New Yorkers in the Lower East Side. The Meatball Shop was an instant hit, quickly evolving into not only a restaurant destination but also a lifestyle brand, growing to four current locations in New York and now at Crave Delivery.